At behindthefra.me, we want to connect photography-lovers with great images—but we also believe images should come in a context, with a sense of meaning.
Meaning is conveyed both within the frame itself, thanks to the photographers’ visual sensitivity but also behind the frame, thanks to the photographers’ ability to convey great stories.
This is the basis of one of our founding mottos at behindthefra.me: People want stories and the pictures behind them. After all, pictures these days are everywhere and anywhere, in such overwhelming quantities as to boggle the mind. But a powerfully captured, visually distinctive moment, alongside a personal story? That is still a rarer discovery.
Beyond the narratives contained in each individual picture, we also believe it’s important to create a context across our hand-picked selections. We want to offer a sense of unity to the work produced by our diverse, globe-spanning photographers. To that end, each of our sales is defined by a theme that helps give a meaning to the collection of images chosen.
Furthermore, our themed sales will always be limited in time. Although we want to make great photographs widely accessible, we also believe there is something special about limited editions. We want our artists’ work to feel precious and finite, not disposable. It is the overwhelming mass of images today that cheapens the power of individual photographs. That is why behindthefra.me will always revolve around limited edition, themed sales.