Amidst the tsunami of mediocre images out there, we want to print, frame and sell only the best.
Every single day, we all take pictures, look at pictures and share pictures. Right now, photography is the most popular and widely used medium of visual expression on the planet. In fact, more new photographs are produced each year than were shot in the entire history of the medium.
But what about great photographs? Memorable, beautiful images that you would like not to just to scroll past with a single thumb swipe but keep, display, savor? Arresting images that have a further story to tell: frames that convey complex feelings or narratives in a single instant. While pictures are nearly infinite today, gripping, well-told stories are still rare.
behindthefra.me is a platform designed to connect photography-lovers (most of us with a smartphone today) with the work of true photographic talents. We want highly curated, museum-quality images to be made available to a global audience at both an affordable price and in just a few clicks. We believe great photographs deserve to be printed, framed, hung, discussed, and loved, rather than disappearing into the digital oblivion.
At behindthefra.me, we bring to life the vision of talented image-makers and allow their work (and their stories) to be enjoyed with ease. We’ve hand-picked each of our artists—and each of their images on our site—because we believe that every single one is both visually distinctive and has an engaging story to tell. Because we believe so strongly in the universal nature of photography, we want to make the process of purchasing work (and supporting artists) easy and non-intimidating. Simply put, we want great photographs to be printed, hung and appreciated by as wide and diverse an audience as possible.
Our dedication to our artists’ work and our attention to detail is embodied in our product: we work with one of world’s most renowned photographic printers to ensure that the final object is on the same level as what’s shown in galleries and public institutions. We collaborate with our artists to produce each limited-edition frame—and tell the captivating stories behind them—which are then put together into museum-quality pieces ready to add to your collection or adorn your walls.
Thanks for joining us on this new adventure of connecting great artists with people who appreciate their work. If you want to stay up to date, subscribe to our email newsletter, follow us on Facebook or keep an eye on our eye on our magazine for regular features about our artists and their work.