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Inaugural Theme: Always A Beginner

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Inaugural Theme: Always A Beginner

This summer, as the idea of behindthefra.me slowly began shifting into an exciting reality, dozens of hand-picked artists began sending in their work for our consideration. As hundreds of beautiful, arresting images began to come in, we were confronted with a welcome problem—how to decide what to sell? From the beginning, we knew that individual themes would be essential to uniting our photographers’ diverse imagery and giving a context for each sale. And we knew that our sales would be limited in time. Still, each of the themes we considered seemed oddly specific for an inaugural sale. As we began hearing...

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Welcome to behindthefra.me!

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Welcome to behindthefra.me!

Amidst the tsunami of mediocre images out there, we want to print, frame and sell only the best.  Every single day, we all take pictures, look at pictures and share pictures. Right now, photography is the most popular and widely used medium of visual expression on the planet. In fact, more new photographs are produced each year than were shot in the entire history of the medium. But what about great photographs? Memorable, beautiful images that you would like not to just to scroll past with a single thumb swipe but keep, display, savor? Arresting images that have a further story...

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About Our Lab

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About Our Lab

behindthefra.me is proud to be partnering with PICTO, one of the world’s most prestigious photographic printing labs. Created in Paris in 1950, PICTO has been the printer for some of the world’s most famous photographers as well as the most prestigious brands in the world of fashion and luxury. PICTO played a key role in the history of photography, as the lab’s founding clients were friends, members or relatives of the young agency Magnum Photos. Henri Cartier-Bresson, Robert Capa, William Klein, Willy Ronis, Robert Doisneau and many others frequented the lab in its early days and continue to patronize it. Since...

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About Our Themed Sales

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About Our Themed Sales

At Behind the Frame, we want to connect photography-lovers with great images—but we also believe images should come in a context, with a sense of meaning. Meaning is conveyed both within the frame itself, thanks to the photographers’ visual sensitivity but also behind the frame, thanks to the photographers’ ability to convey great stories. This is the basis of one of our founding mottos at behindthefra.me: People want stories and the pictures behind them. After all, pictures these days are everywhere and anywhere, in such overwhelming quantities as to boggle the mind. But a powerfully captured, visually distinctive moment, alongside...

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